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BusinessClub Scotland

 

 

 

BusinessClub Scotland Event Industry Research Project

BTS were commissioned by BusinessClub Scotland to undertake: an independent analysis and review of the procurement processes and business opportunities from the Scottish Events Industry.

Creating Opportunities within Scotland's Event Industry

Scottish events generate a turnover of almost £1.5 billion a year creating many new contracting opportunities for businesses. BusinessClub Scotland will ensure that Scottish companies are supported, engaged and given the chance to maximise the many varied commercial opportunities generated by Scotland’s current and planned investment in major events.

BTS Tasks were to understand the procurement processes of events looking at how Event Organisers purchase business services and how businesses can access these opportunities this included:

1. Identifying barriers to Scottish based companies tendering for Scottish events business.
2. Identifying what routes Event Organisers use to promote business opportunities and how BCS can gain access to promote these opportunities to members.
3. Identifying current trends of Scottish companies receiving contracts linked to the Scottish events industry.
4. Defining the procurement needs of event organisations in relation to Scottish Events by type and geography.

BTS undertook a consultative programme, comprised of a series of face-to-face and telephone interviews and an electronic survey with the events industry both Event Organisers and suppliers. 

A series of focus groups with Event Organisers and Event Suppliers to ascertain what routes to market Event Organisers use to promote event opportunities for Scottish Businesses and how the businesses identify the business opportunities were also undertaken. 

The research outcomes enabled BCS to:‐

1. Develop an events programme designed to address barriers faced by event suppliers.
2. Develop an event industry supplier’s directory.
3. Develop an appropriate grading mechanism for assessing supplier capabilities.

To find out how BTS might be able to help your business give us a call on +44 131 625 7040 or contact us, it costs nothing to have a chat.