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Culture Heritage and the Arts in Argyll & Bute



The Culture, Heritage and Arts sector in Argyll and Bute is pivotal to the area’s identity, character and appeal. The sector is diffuse, uncoordinated and geographically dispersed. Yet many pockets of brilliance demonstrate the potential to build the strengths of the sector and the cultural distinctiveness and competitiveness of the area.


Argyll and Bute Council, in partnership with Highlands and Islands Enterprise, wanted to find ways to build on the cultural, heritage, arts and Gaelic assets to enhance their contribution to the social and economic life of the area. the Council wants to explore the intrinsic needs of the sector to grow its audiences and markets (contributing to the sector’s sustainability) and how the sector can contribute more to the visitor economy, to the benefit of all in Argyll?


The Objectives


BTS were appointed to develop the strategic action plan to sustain and grow culture, heritage and the arts in Argyll. BTS is an Edinburgh based specialist tourism and marketing practice with extensive experience of working with the culture and heritage sectors. We are familiar with what makes successful, competitive destinations. Our brief was to look at the breadth and depth of the sector in Argyll and:


  • Identify how to generate stronger collaborative working with stakeholders in Argyll and partners at a national level;
  • An action plan translating the strategy into priorities and investment needs;
  • Articulate the economic contribution of culture, heritage, arts and creative industries in Argyll including the potential increase in cultural tourism;
  • Suggest a model of governance for a sustainable umbrella organisation for the sector and establish how it will work with other partners including the Argyll and the Isles Tourism Co-operative and Partnership.

To find out how BTS might be able to help your business or destination give us a call on +44 131 625 7040 or contact us, it costs nothing to have a chat

Main Images: Crinan Festival, Art Workshop (Heart of Argyll), The Drawer Boy Mull Theatre, Manran Blas Festival  

Court House Inverary

Inveraray Jail

Kilchurn Castle

 Kilchurn Castle, Loch Awe

Hill House

The Hillhouse, Helensburgh

 Rothesay Pavillion

Rothesay Pavilion

Inveraray Castle

Inveraray Castle

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