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Elmwood College – Accommodation Market Review

 

Introduction

 

Elmwood College in Fife, Scotland has 72 single-bed study rooms used by students in term time and available for visitors in the summer months. We were commissioned to explore the market opportunities for the travel trade to use these rooms for clients visiting Scotland. Crucially, Elmwood is ten miles from St Andrews and its golf courses and is itself a centre of educational and vocational excellence in golf, with its own quality golf course, greenkeeper and golf management courses and international golf-education partnerships with India and China. Elmwood is located in the country town of Cupar in Fife and is one of the founding colleges in the new Scotland's Rural College in late 2013.

 

The Project

 

BTS was appointed to evaluate and identify market opportunities for the travel trade to develop partnerships with Elmwood to use the campus accommodation for their clients. 

 

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