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Golf Fife Regional Golf Tourism Partnership

BTS undertook three phases of work in supporting the development of the Golf Fife Regional Golf Partnership. The first phase was an audit of golf facilities and matching these to market characteristics and developing a segmentation model. Golf clubs and course and the tourism sector throughout Fife were engaged with to assess facilities, their priorities for development and marketing and their appetite for a stronger, private sector-led Fife Golf Partnership to drive marketing of these assets.

The second component of the commission was to develop the business plan for the Fife Golf Partnership, generating support for it and the finances to underpin it.

The third phase was to set the company up, recruiting directors and members. Through all phases, BTS worked with business leaders and with rank and file operators and golf clubs to generate their enthusiasm and commitment to the project. 

BTS also commissioned and managed the Golf Fife video for the IAGTO 2012 European Golf destination of the Year Award.










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