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What We Offer

BTS is a company that has been synonymous with innovation, quality, style and success since its inception in 2001.

We provide a range of services focused on providing pragmatic solutions that have a real and positive business impact. Our suite of services enables clients to define where they want to go and how they want to get there.

Our range of services includes:

  • Strategy
  • Marketing
  • Project Management
  • Partnerships

Our Products

We pride ourselves on being insightful and accomplished business practitioners, understanding the needs and tensions of growing and expanding businesses - working as an integral part of these businesses.

We underpin this with our core product portfolio to generate results.

Business Pointer

Business Pointer is a Branding, Marketing and Sales toolkit structured around, but not limited to, 4 products.Each is a business development tool in its own right and directed at encouraging management to re-think, plan and change the way they operate. Offering practical guidance and support to owners and managers about how to develop and strengthen their business. The Business Pointer Process is always tailored to client’s needs. And our Business Pointer team and client would agree where the greatest need for help and support is. So you might pick just one of the Pointer tools.




Grow your hotel revenue by optimising your rates based on the price sensitivity of your business. Perform allows accommodation providers to accurately optimise room rate and improve revenue and profits without the need to change existing business practices. Perform is a sustainable competitive advantage model developed for clients by BTS. It’s a 3-step approach pricing, forecasting and optimisation solution that enables hotel and accommodation providers to understand, anticipate and react to consumer behaviour in order to optimise revenue and profits

Espresso Mail

Espresso Mail is our online email marketing solution devloped specifically for hospitality and tourism businesseses. It enables you to send out personalised html email marketing newsletters to new and existing clients. Your existing customers already know who you are – so why not show them what you’ve got? Espresso Mail is our simple  easy to use web based system that gives you full control of email contacts, sending email newsletter campaigns and tracking who has opened and read your marketing messages.


Hotel Benchmarking

Hotel Benchmarker

How do consumers look at your hotel versus the competition?  How do you define the difference between your hotel and your competitive set. Do you really know what you are up against? Is your product and service level better or inferior companered to your competitor hotels? You have to evaluate the value proposition of your hotel's competition. Hotel Benchmarker is a Price Quality Matrix benchmarking tool developed by BTS to value how consumers understand and appreciate the Quality and Experience of staying in your hotel versus those of your competitors. Hotel benchmarker gives you powerful intelligence to enable you to implement actions for competitor advantage.

On The Tee

On The Tee is an innovative programme to help you get more of the lucrative golf visitor market. Golf Clubs and will benefit from a better understanding of the market both national and international.

You will gain a real insight into your own offer to the visitor, the benefits of collaborative working and a professional approach to marketing and promotion. Our on-going support to Golf Clubs, will give you access to our knowledge and experience and help you increase your sales.